How Getting Contact Lists Help You Get Smaller Details

Even the best vendors don’t always give you the complete profile of your target market. Sometimes most of them just give you a set of phone numbers plus legitimate emails to send to. It might not be helpful for when you’re looking for a prospect’s LinkedIn profile or want to send a return call straight to their smartphone.

But on the other hand, your contact lists can still help you in an unlikely way.

What if you did figure out a way to acquire more personal contact information but have no clue about how to call their main office or verify that they do work for this particular company? After all, you only did just get their phone number and had a back-and-forth on an online group discussion.

It’s true that a lot of things indicating that mobile is rapidly addressing a consumer’s demand for access and quicker responses. (Google is even focusing its algorithm updates on mobile.) Despite that, the reality is any information you get on a mobile channel is still the tip of the iceberg.

There’s nothing wrong with trying to present your business and slip into that tiny screen. There’s nothing wrong with even getting this information manually and with a lot of consent from the prospect’s part.

What’s wrong would be to think you can get to this part without something broader and more general. Something you’d normally find on decent B2B contact lists.

• Remember, that’s where you start – If cold calling is dead, you can only expect a worse reception when calling a mobile numbers. The chances of that number still being private are still pretty high. That’s you should at least have something that won’t land you in as much trouble.

• Verify claims of old customers – Say a prospect calls you and claims to be an old customer of yours. They saw your new mobile look and decided to give you a correct call. You would have had a harder time verifying everything they say if you didn’t hold any previous record.

• Alternative contacts – And of course, a traditional contact list can also give you something to fall back on if a prospect contacts you via mobile but you have a hard time returning it in the same fashion. No worries! Just bring up your database

Contact information doesn’t improve in just one direction. There are many way to get all a prospect’s details. That doesn’t mean you have to shun what still delivers.

Economic And Fast—The Email Marketing Services

Advent of Technology

Advertising online has gone increasingly common. The advent of technology had made it easier and more economical than giving out flyers and paying for ad spaces. Services for email marketing can offer the most cost-efficient way to market online and the chance for a company to spread out in their marketing campaign. These services can provide a great chance for companies to reach out to new customer niches where it may be; this is a great asset since companies do not need to travel to a different place in order to market. The services can eliminate the requirement to meet personally with the customers in order to advertise. Companies are constantly ensnared with the prospect of how to advertise in the most economical method. There is a vast audience of customers and that means that more funds are needed in order to scour for these contacts. The additional reparations such as templates and contact managements and whatnot are included in the email services. With all the tools for personalization, companies can now generate the spot-on vestige. However, before all of that, it is significant for companies to choose the steadfast service provider. There are many service suppliers online that deal in online marketing services, but merely few are reliable and provide the right services and in order to make the most of marketing strategy, it is strongly prudent to choose wisely.

Everything is Right

The list of emails for business is very effective in pursuing the prospective audience and carry out the accurate outcomes in a short period of time along with the profit of constructing a bond of constancy with their customers. These are one of the tools that help guide out bulletins to the right contacts.

Updating on Prospects and Customers

Updates on contact information are also important. The list of contacts provides updates on contact information that may have been changed on such short notice. This tool is such an advantage for advertising since companies will never waste sending out newsletters to dead contacts. Making incomes also means supporting and improving them; marketing to dead contacts can bring about waste of time and assets. The list can collect of the demographics of consumers and prospects as well.

Propagating Business Sales And Revenues With The Business List Provider

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On the Rise

In advertising, companies will need a group of fresh and informed contact information. These contacts function as an audience to which companies present and promote their products and services. Every contact should also be updated in order to elude any error and wasted resources. Companies permanently look for opportunities to find opportunities. With the directories of contacts, they are given the chance to flourish their business. The providers for business lists can give their services in which they are chances for the client company. Suppliers update their lists in order to increase the probability of business success rates through advertising. When companies advertise to the right niche, sales are increased with not much resources wasted; the resources used are then returned in increased amounts if done rightly. Companies can also advertise not only in local areas, but also global buyers as well. This is a great advantage for business. For this to happen, providers have a duty to consist of all the classifieds such as business name, addresses, telephone numbers, location and so forth in order for correctness to attain in global advertising.

Leading the Way

Companies can gain more with the database for leads; specificity in the audience to which companies advertise to have greatly helped in improving the company financial stature. These databases help companies look for the right contacts in order to save the time and resources in looking and sorting out through the tremendous amount of contacts available in the market. There are other companies who decide to build their own leads, however there is the expense of exerting more time for it and thus, missing the opportunity to save up on an intangible resource. It is much better to purchase leads for a faster lead generation. The right contacts can herald a great opportunity for companies who wish to excel in business and development.

Superb Contacts

The lists for contacts serve as the link of the company to their sales leads; companies have no additional medium of connection except their data banks. This is important since in the first time that companies advertise to their prospects, they are complete strangers and approaching them might seem a little awkward at first. The only way to create a connection in which these people will have an similarity is to proclaim that the company owns the right products and services that are required and sought after.

Online Marketing Success Through Email Marketing Services

When a company is interested in effective and economic ways of advertising their products and services, engaging in email marketing services is the way since it helps bringing more customers into a company’s website and establishes interminable relationships with them which can help to enhance sales. Email marketing services should also be upgraded in order to attain statistics that can be useful for the company’s marketing campaign.

Results should include all the data of the people who have visited the company’s website, trends and behaviors. Email marketing services were created as a method to help companies that are in need of a prosperous promotional line of attack. The use of services for email marketing should be able to improve a company’s publicity and degree of success in online marketing. Creating attractive and charming emails to clients is one of the numerous features in email marketing services. Other features also include tools that can filter contact lists in order to target the right niche of buyers, programmed promotions, reporting tools and a complete solution for overall integration.

There are lots of ways in which a company can take in order to create their own plans for online marketing success and there is no better way than with email marketing. Numerous companies have attempted to undertake the task of searching for the right degree of success, but were unable to do so due to lack of the right marketing tools that are needed to create a highly efficient email marketing campaign. Enlisting email marketing services provides an amazing degree of success through customized emails that can capture the interest of customers and encourages them to find out what the company has to offer and if they can really answer to their needs. Captivating customization of emails is a creative way of catching the attention of customers and a way to generate income for a company.

Once a company has established their website and is sending out customized emails, it is now time for an email marketing list to get into the limelight for the next topic that needs to be tackled is to where the next email would be sent. When a prospect visits a company’s website, the goal is to get that prospect to subscribe to their opt-in email marketing list. This is the beginning of what we call list building. Building your own email list helps you in acquiring more prospects to send your emails and thus means more potential lead generated as well as sales.

Devising Marketing Strategies with a Mailing List Provider

The ancient Chinese military general Sun Tzu was well known for his military strategies that are used up until now by numerous military generals, both in Asia and in the Western world. Like a general, a company needs to be strategic with their own marketing campaigns to increase chances of success. Success, after all, means more revenue and potential business growth.

In contrast to advertising through television, radio, internet, newspapers and magazines, a mailing list is one of the most economical methods of advertising. Companies who plan their marketing campaigns well have higher chances of increasing their sales revenues.

Enlisting the aid of the right mailing list provider can provide fresh business data for for any company and can help with their lead generation campaign. Aside from the best and freshest data, a mailing list provider makes sure to perform consistent updates to their lists and database that generate new prospects. A provider of mailing lists can also bestow another advantage in terms of direct marketing since close rates are higher.

When business contacts are narrowed down, there is less of a hassle of having to scour through records just to look for the right contacts to send out advertisements to; a mailing list provider can provide a database that has no redundant data in order to avoid errors.

The mailing list provider may provide the right niche for the company to reach out to and yet there is another strategy used in order to gain advantage against competitors and that is to use a business mailing list. A mailing list of business contacts can increase sales leads acquisition and this is also important for creating loyal customers. The gist of these lists is to raise awareness among customers and prospects about the product and services the company is offering. Being aware, the company can generate greater sales and increase their shares in the market.

Internet marketing usually employs the use of an email marketing list and this is known to make money effectively. However, for this tool to be a success as part of a marketing strategy, a company must be knowledgeable about the their list for email marketing and receive feedback from customers and prospects in order to acquire new data in order to devise new marketing strategies in the future.

Increasing Profits With Contact Databases

A lot of things can influence the success of a business and having a great number of contacts and leads really helps in marketing a firm’s products and services. However, there comes a time when a firm would find themselves running out of contacts. This is one major drawback that can put the firm’s profit in a bind and so the firm would need to invest in getting a commendable contact database.

This database of contacts can help fill the firm’s list to the brim with fresh leads and contacts. Having a database of contacts can work wonders for the firm since it gives them information about the current market in which the firm can prepare, alter and enhance their marketing structures to complement recent marketing trends. The contact database also has a wealth of information of customers and also prospects and this gives the firm an edge since they can advertise on both ends.

Retaining customers and acquiring new ones are one of the major points of a contact database. When a firm has retained all the contacts they had made then they have just succeeded in acquiring a loyal customer-base that will patronize their products and services on a regular basis, as well as be a source of referrals to help generate more business.

A database of contacts will help save a huge amount of time because the firm no longer requires spending to generate a batch of new leads. Specifics are given almost instantaneously once the contact database is acquired and once a great number of prospects are acquired, the chances are also great in earning a good profit.

There are loads of ways to acquire prospects and customers nowadays and the most popular is the internet. Firms can choose the right email marketing service that suits their needs. Services for email marketing usually comes with many templates that the firm can use to create personalized emails.

Apart from contact databases, on the internet, an email marketing list also holds essential customer contact information. A list for email marketing helps companies determine who among their contacts on the email list would be interested in the content they offer, as well as those who are likely to make a buy.

Quick Reminders About Email Marketing Services

Feedback from customers and clients in any form is always a good thing. Social media sites such as Facebook, Twitter, and Youtube are really good sites for advertisements and acquiring feedback. It is important for a business to have good interaction with their customers as it is very essential in a good business strategy. Nowadays it is not uncommon for people to have at least one email account and this is why companies need email marketing services in order to broaden their field of contacts. The approach of every customer with the help of the Internet has become simpler and unique. Every company can now avail of this type of service that is being offered by numerous advertising agencies to help advertise their products and services, and these services can help in evolving business firms through websites.

Marketing through electronic mail is reflected as a method that is very creative and highly operational. This is one way of reaching numerous customers all over the globe and to strappingly advertise the a firm’s products and services with minimum costs.

Through the Internet, every company would like to advertise their products and services. The email marketing list may not be easy to construct, but it is very important nonetheless. The contacts that are in the list are the recipients of advertisements sent out by the company in order for them to purchase the merchandise presented. Accurate contact information of every individual is everything. If the list is not updated, the progress of the company would greatly lag behind and eventually they would lose revenues and such.

Email has a wide variety of uses. Most people cannot function in work or school without it. The business email list is a huge collection of email addresses of recent and potential customers. Messages are developed in accordance with business rules. Companies would really need to rely on trusted brokers in order for them to get good results. Customizing emails sent to customers is a good way of establishing rapport; good rapport could mean that customers and clients trust the company. Budgets for advertising campaigns are also taken into account in order for the company to know what their next move should be.

How Contact List Recipients Diagnose a Weak Email Campaign

Recipients in your email marketing contact list are more than just passive spectators or unquestioning followers; they’re active players in your campaign as well. They determine the fate of each individual message you send and influence the direction of your entire project as it proceeds. That’s why, when there’s something wrong with your email message, you’re often not the first to know. In many situations, you’ll only become aware when it’s too late – when your recipients have already diagnosed and done away with pointless emails.

Weak emails show signs and symptoms that sometimes aren’t all that obvious at your end of the spectrum but become significantly more pronounced as your messages reach your recipients. It’s hard for senders to observe many specific types of email abnormalities that contacts in your email leads database can easily spot. As such, it’s important to thoroughly look for these tell-tale signs well before you hit the “send” button.

Here are six common email characteristics that recipients normally use to diagnose poorly-prepared email messages or campaigns. Any single one of these would be enough to land your emails in the spam or deleted folders, so watch out for these carefully:

1. Unidentifiable Sender.

The sender name is just as important as any other component in your email message. If your recipients won’t be able to recognize or identify from whom the message originated, there’s a strong chance your email will be ignored or even deleted. Be sure to include the sender’s name in the from field and avoid generic or non-person references.

2. Anemic Subject Line.

In a crowded inbox of 100+ email messages, having a clear and strong subject line makes all the difference between being noticed and being ignored (or disposed of). You only have about 50 to 60 characters to try and grab your busy recipients’ attention. Use this tiny piece of real estate to be direct, benefit-oriented, and compelling.

3. Displaced Content or Copy.

Irrelevant content, message text, and references are the worst of all these symptoms. These oftentimes underline a more serious email campaign condition that contacts deal with by not only getting rid of your email but by unsubscribing from your list as well. Always maintain relevance and timeliness in your campaigns and don’t forget to personalize.

4. Lethargic Calls-to-Action.

Calls-to-action (CTAs) are another set of parts in your email message’s anatomy where recipients observe weakness in the email’s potential for conversion. CTAs inability to suggest and encourage action on the part of the recipients is a terrible waste of resources and can lead to your email’s immediate demise at the hands of your readers.

5. Difficult Layout & Design.

If reading or going through your message requires a strenuous amount of effort from your recipients, then this highlights another key problem area in your campaign. Although this may not be apparent to you as the sender, it can be quite obvious to your recipients and can likewise be a source of annoyance or disappointment.

6. Disconnected Landing Pages.

Landing pages are meant to continue the conversation started in your email message. If your landing pages aren’t aligned with the points you’ve made in your emails, then this can be a potentially messy situation where you and your readers lose touch of the main purpose of the email.

What other symptoms do you think weak emails demonstrate?

How to Pick the Best Mailing List Provider

Telemarketing these days are no longer new and these kinds of businesses rely on contacts of people who show interest in their products and services offered. It is evident that every business firm should do a thorough research of mailing list providers who present their services over the internet; nowadays, it is very easy to fall prey into the wrong hands. When the latter would happen, the business revenue would most likely plummet due to advertisements sent to the wrong persons and in consequence, the company would receive very little attention.

Respectable and known brokers offer services that are not obtainable for free; if someone would like to get a job done perfectly, a little more effort is also expected on their sides. It is advantageous for a list that would offer personalized responses. Customers and clients would like to see a reply from a company that sounds natural; this can only imply that there is really a staff in the company who gives time and effort in making each mail and hearing first hand their feedbacks. This also establishes rapport with the customers. Secondly, it must be kept in mind that the emails should be tracked to ensured that they really received by both probable and contemporary customers. Finally, the list provider should also acquire data for the company to study when it comes to their advertising campaign. With this information, this would help giving sufficient background on the company’s next target customers and clients and at the same time not waste too much funds.



With a good broker, the list can be expanded with a business mailing list. The good information of mails and addresses ensure that there is no time and money wasted in sending out advertisements to the customers of the company. It is very important that the firm can identify their targeted niche of recipients in order to make their lists work. This involves the advertiser to modify their messages to this precise subscriber base.

The B2B mailing leads database is a good source where a business firm would acquire their contact leads. With this fact at hand, it is important for companies to have a database of this sort, with the trustworthy provider, of course. The leads the database would provide are essential information that the company needs in order for them to send out messages to the right recipients.

When Will Marketers Learn to Segment Their Contact Lists?

New research reveals that “a majority of email marketers are flying blind” as pointed out by a news article of the same title (as quoted) recently published on the Direct Marketing News website. As if the headline isn’t disconcerting enough, the details in the news report are even more dismal. In this blog entry, we’ll try to dissect the reported causes of such a widespread lack of email targeting and hopefully show that segmenting email campaign contact lists isn’t only necessary but very much feasible as well.

According to a Return Path study, about 55% of email marketers admit relying on inadequate or wholly-absent targeting and segmentation practices in their campaigns. The survey, as explained by George Bilbrey (Return Path’s president), polled over 300 “marketing executives” who cited a number of reasons for their targeting strategies’ shortcomings. Here are some key points that the survey respondents raised and our take on the issues.


Reasons Cited: The above-mentioned news article paints a fairly clear picture of the predicament that an overwhelming majority of email marketers face today. Surely, all marketers have to take on certain challenges in their campaigns both within the organization and the external environment. These are some of the more salient concerns that email marketers voiced out in the same Return Path study:

A) Lack of necessary data.

Around two-thirds of marketers surveyed say that “access to the right data is a challenge” while one-third believe they’re somewhat in the dark when it comes to analytically assessing their campaigns. Even inbox placement and deliverability metrics are inaccessible to as much as 4 out of every 10 marketers in the study.

B) Absence of competitive strategies.

Email strategies are most effective when they’re developed while taking into account the campaigns of competitors. This is why about a quarter of the respondents think competitive intelligence in email marketing has a positive effect on revenue generation. However, only 23% of the participants actively observe their competitors’ campaigns, citing their inability to commit resources such as manpower and technology as root causes.

Our Rebuttal: While the arguments raised above do hold some level of validity, we think they’re worth some serious scrutiny. Regardless of how you may view our “counterarguments,” the point we intend on hammering home is best summed up in the clichéd line: “when there’s a will, there’s a way.” And so, with that, we say:

A) Things can be simplified.

Segmentation and targeting can be accomplished with even the most rudimentary business contact database resources. You don’t need sophisticated attitudinal segmentation algorithms to carry out a targeted marketing campaign. You just have to know your prospects and customers really well to know what’s relevant or irrelevant to them.

B) There’s more than one way to spy.

Better yet, you don’t even have to spy. We came across an interesting post by Bill McCloskey discussing competitive intelligence in developing targeting, segmentation, and messaging strategies for email campaigns. “Specialized tools” do boost the results of competitive intelligence activities, but careful analysis of publicly-available data on competitors is enough to get the job done.

Conclusion: Whether you buy into the arguments we’ve raised in our rebuttal doesn’t really matter. What’s important is that facts and common sense show segmentation supports relevance which in turn ensures conversion and response. It therefore follows that segmentation positively drives campaign results. That proves our case a priori and a posteriori. With that aside, let’s go back to the question posed in the title and hope that the answer would be sooner instead of later.

5 Ways to Triple Your Event ROI through Your Contact Database

As with any other aspect of your marketing life, quality is always superior to quantity. Just because you want to draw a crowd in front of your exhibition or presentation doesn’t mean you can invite everyone in your email marketing contact list. Know your live event target audience first and segment your email list for highly interested and promising attendees.

7 Ways to Steer Clear of Spam Landmines with a Purchased Email Contacts List

There are tons of written materials online claiming that a purchased email contacts list is your one-way ticket to the spam folder. Of course, this is simply pure nonsense. The truth is any email contacts list can be a source of inbox placement issues. It’s how you use your list that ultimately determines the fate of your email messages.

What causes your messages to be blocked? A recent study published by Return Path provides an outline of common culprits – and, sure enough, the origin of your email contacts list isn’t one of them. These findings show that about 77% of blocked emails are due to poor sender reputation which is, in turn, influenced by a number of factors that you can and should address.



Try the following tips to ensure your email messages really make it to your recipients inboxes, particularly when you’re using a list purchased from a reliable email contact database vendor:

1. Choose your words as if your life hinges on them.

Among other things, specific words or phrases in your email copy, content, subject line, etc. have a significant effect on where your messages eventually end up. The list of dangerous words varies with time and ISP but, in general, you need to avoid using terms that make your messages sound aggressive, deceptive, or irrelevant.

2. Engage on a consistent basis.

Regularly staying in touch is one way to build a solid reputation. When working with a database acquired from an mailing list provider, the need to engage regularly becomes even more important. Make sure that you properly introduce yourself and establish a connection the first time you communicate with your contacts. Provide genuine reasons for them to continue looking forward to future emails.

3. Manage recipients’ expectations upfront.

On initial contact, you have to see to it that your recipients become aware of the nature of your email communications going forward. In some cases, it’s more preferable to let your contacts choose which types of emails they’d like to receive and how often. In this way, they’ll know exactly what they’re getting and when.

4. Become accredited.

The Return Path Sender Score Certified Status is the digital ID that allows you to reach your recipients’ inboxes as a trusted sender for most major ISPs. In order to acquire this status, you need to pass the standards and requirements set by Return Path for email campaign practices. So, get your email house in order and get accredited.

5. Have the guts to ask.

Another easy but usually-overlooked tactic on getting past spam filters is to ask your recipients to have your From address added to their address book. Although most email clients automatically add contacts based on user actions, it’s still a better idea to ask the recipients themselves. After all, we’re in a permission-based email campaign.

6. Scrub your list regularly.

List hygiene has subtle yet direct effects on sender reputation. Lists with invalid addresses, spam traps, and inactive contacts can inflate bounce rates and spam abuse reports. That’s why regular list cleaning is highly recommended. Choose a list company that offers quality email databases as well as data scrubbing services.

7. Don’t do it yourself (DDIY).

Oftentimes, the complicated tasks involved in running an effective email campaign are best outsourced to an email service provider (ESP). An ESP can help you not only maximize deliverability and inbox placements but with every nook and cranny of the modern email marketing campaign as well.

Whether you’re relying on a bought emailing list or an organically-developed one, your emails’ likelihood of reaching their intended destination really depends on your action as the sender. Your actions greatly impact your reputation which ultimately determines where your messages end up.

What other tactics do you use to avoid recipients’ spam folders?

7 Best Practices to Ensure Applying Proper Email Campaign for Your B2B Contact List

Practicing proper email etiquettes allows you to show recipients in your B2B contact list the level of refinement and finesse you put in to your campaign. But, more importantly, applying good manners in your email marketing communications demonstrates how aware and considerate you are about your recipients needs. After all, being aware of others’ feelings is the basis for etiquettes and manners in whatever you do.

Here are seven key ideas on proper email etiquettes you should always stick to without fail:


1. Make sure your contacts have opted in.

Whether you’ve developed your contact lists organically or with the help of a trusted email list vendor, all entries should relate to individuals who have genuinely gave permission or have opted in to become part of your email database. While this is actually a legal requirement in many jurisdictions, it’s also a practical and ethical matter.

2. Humanize your messages.

Your email messages should be written by a person for a person. This means you have to personalize your messages according to the attributes and characteristics of your recipients, such as names, demographics, psychographics, etc. You should also see to it that personal touches, like From or Reply To names identifiable with a person rather than with an organization or a department, are included.

3. Optimize your sending frequency.

Aside from serving a practical purpose, finding and sticking to the right sending frequency also shows good email manners as well. It demonstrates how much you consider striking the balance between engagement and inconvenience from the point of view of your recipients. Test and see what this magic figure is for your campaign or ask the subscribers themselves.

4. Avoid any kind of mismatch.

This takes us back to the much-talked-about concepts of proper list segmentation and content relevance. Of course, these ideas definitely boost your campaign’s potential, but they also enhance your brand and reputation, two benefits which may not immediately be reflected on your metrics.

5. Comply with regulations.

Apart from stipulating the requirement of working only with a consent-based business mailing list provider, regulations like the CAN-SPAM Act also mandate the availability of opt-out options and prompt action for unsubscribe requests. While the penalties for noncompliance can be compelling enough; the ethical dilemma involved in violations can equally be heavy.

6. Manage inactive subscribers.

Subscribers who haven’t opened or performed any action on your messages should be handled appropriately. Instead of continuing to send the usual emails, you should confirm their desire to continue subscribing or their intention to opt out. Besides giving you the opportunity to keep your list clean, this action also allows you to show your responsiveness to developments in your campaign.

7. Run an inclusive campaign.

Today’s email marketing audiences are more diverse than ever. Your campaign needs to account for different deliverability requirements like spam filters, email platforms in use, device preferences (mobile or what-not). These issues need to be addressed in order to avoid leaving out specific contacts in your list.

No matter where you are in your email campaign, checking how well you’re doing in terms of the politeness and warmth of your messages is a necessary step. Striving to apply proper email etiquettes is as important for your overall efforts as any other component in your project. What other ideas on email manners do you consistently adhere to?

Top 10 Tips in Creating Excellent Transactional Emails for B2B Marketing Purposes

A recent survey conducted by SendGen reveals that transactional emails are helping expand the B2B leads database of many companies while enabling them to better retain existing clients. The study closely follows the correlation between the increase in email-triggering web apps and the sending rates for transactional emails which have now topped 600,000 per month. SendGen’s data also show that 26% of the email marketers surveyed are using transactional emails in the B2B setting.

This post discusses ten best practices in creating and sending transactional emails to recipients from a targeted B2B leads database.

Although originally intended to be sent in response to a specific action (or inaction) from the email recipient, transactional emails are now being used in other marketing and sales activities such as up-selling/cross-selling, branding, customer relations, etc. which have expanded their primary roles like password confirmation, account verification, purchase/shipping updates, and others.

If you’re planning to send transactional email in your own campaign to generate fresh leads online or for any other purpose, the following tips might help you out a lot:

1. Use a valid email address. Make sure that your From line contains a valid email address that clearly shows the name of your company or a traceable source. Most transactional emails typically use a From address of the form “noreply@domain.com.” However, this is considered to be somewhat misleading and rude.

2. Practice personalization. Your transactional email’s greeting, closing, and text body should contain personalized fields based on the data provided by your leads database. This ensures a more engaging reading experience for your recipient. Also, make sure to express your gratitude whenever appropriate.

3. Provide description of trigger event. Your transactional email should include some description of the event that led to the message sending. For example, include a quick explanation about the registration process that triggered the welcome or thank-you email.

4. Craft a clear subject line. The key to an effective transactional email subject line is to make it action-oriented. Avoid excessive hype or spam-triggering items. See to it that your subject line clearly indicates the purpose of your email in order to provide a strong reason for your recipients to open your message.

5. Provide appropriate links. It’s a good idea to include links to related material found elsewhere online to generate fresh leads or to deepen your business relationship with your subscribers. You can provide links to related online content, cross-selling/up-selling offers, homepage, product info, and others. You SHOULD provide links to your privacy policy and contact data management practices.

6. Give strong calls to action. Just because transactional emails result from your recipients’ action doesn’t mean you don’t need to offer them a clear set of options on what to do next. Make sure to include calls to action that are appropriate for the process your transactional emails are a part of.

7. Make it easily readable. Similar to normal emails, your transactional messages need to use concise sentences, bullet points (if appropriate), and other characteristics that enhance their readability.

8. Capture key points in text. Using embedded images to convey crucial parts of your message carries the risk of being overlooked or missed due to improper loading. That’s why your most important points should be expressed in text form.

9. Include security guarantee. By their very nature, transactional emails require higher degrees of privacy and confidentiality. Again, you need to link back to your privacy policy statements and indicate what you intend to do with your recipients’ email address as well as other data they have shared.

10. Apply your brand character. Make sure that you express the personality that represents your brand in every transactional email you send. Treat your transactional emails in a similar way you develop and manage other email messages.

How to Identify and Target B2B Influencers in Your Email Campaigns

Although technically not a part of the “target” segment, influencers play a key role in the purchasing decisions of your target audience and should be included in your B2B marketing database resources. This post looks at a few basic guidelines to help you confidently identify and precisely target B2B influencers with your email marketing campaign.

Influencers take many forms—from internal sources of recommendation to external experts. They also transcend multiple marketing channels from traditional to social media platforms. But, regardless of their orientation, influencers provide an important marketing vehicle known as “word of mouth.” The persons making the purchasing decisions, whom we normally consider when we build B2B leads database entries, oftentimes factor in word-of-mouth (albeit not literally) information about our products before deciding.

Social media has revolutionized the way that B2B purchasing decision-makers consume information. Nowadays, they tend to seek the guidance of experts who provide reviews, insights, opinions, recommendations, etc. through blogs, forums, groups, pages, and online communities. In fact, a study by Forrester Research reveals that about 500 billion influencer impressions are made each year online.

As a B2B email marketer, it’s part of your job to identify and target these influencers in your contact database or from elsewhere. Here are some basic steps to follow in order to help you accomplish this:


1. Know the buying process. Before you begin thinking about who your target influencers are, you have to first study and understand the buying process that your target prospects follow. Among the information that you need to uncover are the steps, levels, persons, accountability, and needs.

2. Identify the different sources of information. In the business world, purchasing decision-makers are only one part of a larger group in charge of evaluating their options. Find out what other types of roles comprise this body. Are there end-users involved? Are inputs from consultants and other third parties considered in the process? How does the committee acquire information about a given product/service? Does it involve both online and offline resources?

3. Build additional marketing database. Once you’ve identified where and from whom your target prospects acquire relevant information, you then need to build a marketing database centered on these potential influencers. You can develop your own opt-in list or find a reputable targeted database provider to acquire relevant lists.

4. Send test emails. Once you’ve developed your contact database of potential influencers, you need to send some test emails for analysis. Make sure that your test emails include relevant content and are strategically packaged and delivered.

5. Consider their social reach. The purpose of sending the test emails is to gauge your potential influencers’ level of social reach. Accordingly, you need to go beyond the obvious social media metrics like number of followers or connections. Instead, find out how the email content they shared travels after several degrees of connection.

6. Refine your influencer database. After you’ve determined their level of social reach, you should segment your influencer database further according to their social influence. There are a number of software tools that can help you measure these values. Among the purposes of segmenting your contact database further is for easier content mapping.

7. Map relevant content to each segment. Again, influencers come in diverse groups with different information needs. Some influencers may on prefer industry-wide information while others want more specialized knowledge such as tips and solutions related to a particular product or issue. The point here is to send email content appropriate for a specific influencer group.

Six Practical Tips on Leveraging Videos in B2B Email Marketing for Startups

In an article posted on Forbes Online titled “For Startups: Video Rules, Text Drools,” Mark Evans makes a compelling case that startups stand to benefit more from video advertising/promotion compared to text-heavy forms of marketing communications. He mentions audiences generally prefer video over text because the former conveys a great deal of information in a more “digestible form” than the latter.

While the above-mentioned article focuses on marketing to consumers, there are a growing number of studies and cases that support the huge potential of videos in the B2B marketing setting, particularly in email marketing. This post looks at why and how startups can maximize their email campaigns through using videos produced for recipients in a B2B contact list.

Research has shown that B2B recipients, regardless of whether belonging to an in-house email list or acquired through list vendors online, tend to be more interactive with video-related emails. Data from Forrester Research indicate that video emails have as much as 2-3 times better click-through rates (CTR) compared to static emails. According to Flimp Video, the average CTR for video-containing emails is around 42% while the average response rate is 23%.

For startups, these statistics should be a source of motivation to venture into video email marketing. With very little brand recognition and established customer base, startups can rely on email videos as part of their marketing strategies to generate some favorable responses. Here are six tips to help in achieving this:

1. Keep it short. Your videos should be between 90 seconds to 3 minutes in length. Remember, the recipients in your B2B contact list are typically pressed for time and facing an overwhelming workload. Don’t let your videos add to the burden they’re already carrying. Consider releasing your video in parts if you can’t keep it under 3 minutes or so.

2. Use a video landing page. Although there’s an ongoing debate on whether to embed videos on email messages or add a link to a video landing page, the latter option is a lot safer. Embedding can lead to compatibility and deliverability issues which undermine the whole point of using videos in the first place. A video landing page, on the other hand, is more logistically sound and guarantees delivery.

3. Simplify the script. Like text-reliant emails, video emails should avoid lengthy and wordy sentences and make sure that key points aren’t lost in the message. Make your sentences/phrases as concise as possible without being vague. Make sure that your script follows a coherent and logical sequence of ideas. Write a script that engages the viewers from your B2B email list in a conversation.

4. Prioritize content/message. It’s very easy to get tangled up with things like special video effects and graphics. Although these items have their place in the production, they shouldn’t turn into your number-one priority. Your content/message should remain your top concern throughout the process because, in the final analysis, this is what your B2B audience will care about.

5. Include a call to action. No matter what purpose your video emails are developed for, always make sure to include a clear and specific call to action (CTA). Your script should support a seamless transition from your main content into your CTAs. Also, make sure that your video doesn’t contain more than 3 CTAs.

6. Test and track. Like many aspects in email marketing, video tactics need to be regularly evaluated and/or modified to adapt to changes like shifting viewer preferences. As such, make sure to conduct regular testing and keep track of metrics and variables attributable to your video email efforts. Also, it may be helpful to compile a separate video subscriber list of recipients from your own email database or from online contact list sellers.

All in all, video emails are another marketing tactic for startups to consider. They should be part of a broader and consistent email marketing strategy that in turn is aligned to an overall marketing plan. And, like other email tactics, video emails should be used with the right frequency and scheduling.

ContactDB Updates List, Officially Expands into Services

"For roughly ten years, ContactDB has focused primarily on its core products of quality business lists. Even in today’s online marketing environment, these lists remain a staple source of information for B2B companies in search of potential clients."

Today, the database company has decided to take it further by including its own lead qualification and data profiling resources as part of its service offer. Customers, both old and new, can immediately outsource these services alongside a newly updated selection of contact lists.

Among the new services include:

• Data cleansing
• B2B telemarketing
• Email marketing
• Social media marketing
• LinkedIn prospect profiling

These services are also available regardless whether or not you are a subscriber. You may provide your own batch of contact data for cleansing as well ask your outsourced lead generator to create its own data from scratch.

This expansion is part of the company’s new initiative in light of recent trends towards social media marketing and changes in email marketing practices. Many of today’s inside sales professionals are now challenged by the increasing number of channels used by their target markets. With these new services, the company hopes to answer the demand brought about by increasingly diverse B2B marketing strategies.

For more information about their services, visit their new website at: http://www.contactdb.com/

Software Marketing Survival Guide: Tip #9 – How to Plan a Successful Product Launch

As much as 80% of products launched in 2011 failed. Perhaps no other group feels this pressure more than software developers because of the rapidly-changing industry they work in. In order to be successful and generate enough software leads or buyers, a new software launch must be carefully planned, and here’s how:

• Apply the 4 P’s. The 4 P’s refer to Product, Price, Promotion, and Place. When you release your new product, you have to present the software name,version, description, features, improvements, etc. In terms of price, consider the costs in developing and producing your software along with your markup and those of resellers/distributors and make sure price remains in a competitive range. Promotion and place are included below.
• Generate ample publicity. Your ability to get people talking about your upcoming product is vital in a software product launch. To generate interest, curiosity, and ultimately fresh leads, you should write effective press releases that catch attention. Communicating with software bloggers and product review writers can also be a source of publicity for your new application.
• Use Web resources and tools. Your new product’s online presence is another key ingredient in the software launch. You have to buy a domain name or names that reflect your product’s identity and develop its own site for marketing and support. Aside from promotion, the Web can also be the place where your software leads can access your product. So make sure to have an effective order or download page.
• Provide trialware and full versions. You have to strategically distribute shareware and full versions of your new application. Registered copies should be given to key individuals such as business decision makers and other user groups. You also need to offer incentives to beta testers in exchange for useful feedback.
• Set up a support platform. Starting a support forum is an important first step toward building a community around your product. Aside from responding to questions and handling user issues, you should also provide tutorials, tips, and other educational material.
• Product launches are oftentimes make-or-break moments for software developers. However, there is a more fundamental concern that needs to be addressed for long-term performance of a product and a company, and this is called “building trust” which will be the topic of the final episode of this blog series. It’s coming up next, so stay tuned.

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Software Marketing Survival Guide: Tip #8 – Checklist for Writing Press Releases

Any publicity is good publicity. WRONG! Nothing could be further from the truth, especially when it comes to writing and distributing press releases. In order to get good responses, generate fresh leads, or improve brand awareness, your press releases must not only be noticed but also read and acted upon. Follow the “checklist” below to come up with effective press releases.

• Before Writing. Make sure that you know what your key message is, who your target readers are, what value you’re offering to them, and which objectives you’re trying to reach with your press release. It’s understandable to have a marketing goal, such as growing our leads database, in mind but you also have to consider the broader branding picture.
• Information and Organization. Once you’ve identified the event or development you want your readers to know about, it’s time to decide what pieces of information to include and how to arrange them in your press release. Follow the “inverted pyramid” approach which places important information at the top or upper portion.
• Major Parts. A press release begins with the headline that captures the entire idea behind it. Make sure to capitalize the first letters of each word in the headline. Next, the summary provides a concise overview of the story you’re telling. Then, the body of the press release follows with the details of the news. Break the body into smaller paragraphs to improve readability.
• Special Details. If you’re talking about a software debut, you may include some but not all of its features and functionalities as well as pricing and availability details. To really funnel fresh leads, you may also include your company’s contact details. Some press releases also briefly mention information about related products and services under the brand.
• What to Avoid. Hype is the main thing to exclude from your press releases. Remove adjectives like “awesome,” “best,” and the like. You also need to avoid excessively long lists of software features or system requirements. Remember, the purpose of a press release is to inform not to advertise.

Press releases are great ways of announcing new or upcoming products from developers, which is a very important part of software marketing. That’s why the next blog post is all about how to hold a successful product launch.

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Your Telemarketing Solution

ContactDB

The Superstore of Specialty Lists

What is ContactDB?

ContactDB is one of the largest mailing list providers in the U.S.A. We open up a whole new dimension in B2B marketing by delivering top-quality, in-depth, and highly-targeted business contact lists and sales leads databases. With over 30 million records of key business contacts, ContactDB has been providing the most accurate calling lists, email marketing services, and business email lists to companies worldwide.


The ContactDB’s email contact database gives you access to the people and information needed for successful targeted campaigns.


Reach real opportunities for revenue and growth. Our Data Integrity Guarantee ensures 100% accurate and updated lists for optimal results.


Count on our professional team and expert support. We provide you with data specialists and tools to make the most out of your list and your campaign.



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